Fauna is a mission
driven company,
founded to make a
positive difference
in the world.
We inspire people to reduce their
footprint on the planet

Meet our team

Our employee Synne Asheim Haga
Synne Asheim Haga
CEO & Founder

Synne is Fauna's CEO. When she's not sitting at the office she is recharging her batteries in nature. You can most often find her in the mountains, with or without a snowboard or a climbing harness.

Her commitment to climate has become stronger over the years. For a long time, there was polyester in almost every garment, and meat was the key ingredient in every dinner. Now her diet is more plant based, and is rocking more second-hand clothing. second-hand. New pieces must be of quality, organic materials and last for years. Her favorites so far are her mother's old Lee jeans and mountain anorak.

Our employee Martin Ruzicka
Martin Ruzicka
CTO & Founder

Martin is Fauna's chief engineer and is responsible for creating the app itself. He wants to use his knowledge of technology to influence the future for the better. In his spare time, he enjoys walking, watching movies and playing video games.

Lately, he has been inspired to switch to an almost completely vegetarian diet. Through Fauna, he has become aware of various products and alternatives for living more environmentally friendly. He and his girlfirend Ida are also sponsors of Plan Norway.

Our employee Matus Hatala
Matus Hatala
Product Designer

Matus is Fauna's product designer. From an early age, he has been environmentally conscious and focused on reducing his everyday emissions. Every day he tries to consume less, save electricity, recycle, use eco-friendly products and only drive when needed.

When he's not working, he enjoys relaxing, spending time with those closest to him, playing ice hockey, experimenting with 3D design, reading books on psychology, or watching meaningful movies.

Our sustainability council

Board member Dan Pedersen
Dan Pedersen

Dan is Fauna's strategist, support resource and all-rounder. He is interested in philosophy, trying to understand the world through discussion and learning, and wants to help make it a little better.

Dan tries to take his share of the responsibility by keeping consumption down and only buying what really matters. He has chosen not to have his own car, has become an avid user of second-hand shops, and he focuses on both what food he eats and on reducing food waste.

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We strive for sustainably in everything we do.
We try to minimize our company's footprint on nature. For example, buy second hand equipmentand opt for green transportation whenever it's possible.
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We are transparent about our choices.
We only nudge people to do things that are scientifically proven to be climate positive,and we are transparent about the facts and sources we base our advice on.
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We respect that all lives are different.
There is no one-size-fits-all solution for being sustainable. We never judge orshame people for their lifestyle choices.